DFK EMEA Annual & Young Professionals Conference 2020

5 – 7 February 2020 Conference Wellington Hotel, Madrid


Welcome to the DFK EMEA Annual conference 2020 in Madrid, Spain.

The DFK EMEA conference this year will be held at the Wellington Hotel, Madrid, Spain. 

Please use #DFKMadrid2020 when talking about the conference on social media!


Newcastle upon Tyne lies at the heart of north-east England along the banks of the River Tyne. Its thriving student population gives the city an unrivalled energy and some legendary nightlife. The music scene is centred around the Metro Radio Arena or O2 Academy where big-name headliners are hosted.


The deadline for registration is 15th September 2021 or until we reach capacity. 

This website contains information about the conference and includes links to the conference booking system through which you will be able to book both your conference attendance and accommodation for the DFK UKI  Annual and Young Professionals Conference which will take place at the Crowne Plaza, Newcastle - Stephenson Quarter from the 6th – 8th October 2021. You should find all the information you need in the relevant tabs and you should find the site easy to navigate, but if you do not find everything you need, please contact : Caroline Cassidy, DFK UK & Ireland/EMEA Executive Officer ([email protected]).

If you will attend with an accompanying person(s), you should register your accompanying person as part of your own booking by adding their details (name and dietary restrictions) at the bottom of the registration PERSONAL INFO PAGE and by using the Group booking facility under the registration booking tab GUESTS & ACTIVITIES and adding the ACCOMPANYING PERSON(S) and their activities. 

To register for the conference, you will be able click on the Book Now button on the top right-hand side of this website. After you have completed the on-line registration form, you will receive an automatic confirmation by email which you should bring with you on-site as your record of the activities you booked to attend.  

You can log back into the DFK website to modify your registration, however, if you need to change anything after the registration site is closed or if you do not receive this confirmation, please contact: Caroline Cassidy, DFK UK & Ireland/EMEA Executive Officer ([email protected]) who will make the necessary changes for you.

Click on the HOTEL INFO tab on this page which contains information about the hotel and the link to the on-line hotel booking form. 

Click on the PROGRAMME/ AGENDA tabs for details on the conference timing and agenda. 

Click on the SOCIAL ACTIVITIES tab on this page for details on the social activities.

The DFK UKI Conference is sold to delegates as a package and it will not be possible to offer refunds to delegates that opt out of the core elements, which include the Welcome Reception and Dinner; the two day business sessions; and the social activities and meals.

The Annual Golf Tournament is not part of the core conference and is charged for separately. 

The DFK UKI Young Professionals Conference is sold to delegates as a package and it will not be possible to offer refunds to delegates that opt out of the core elements, which include the Welcome Reception and Dinner; the three half training sessions;social activities and meals.

Other than in exceptional circumstances, refunds to delegates who need to cancel will only be provided to the extent to which DFK UKI is able to recover costs from suppliers. 

All travel and hotel costs are the responsibility of delegates and guests. DFK UKI take no liability for these costs.

Minimum numbers are applicable to some activities and if we do not reach that minimum number, we reserve the right to cancel the activity before we go on-site.  In this instance, you will be pre-notified.

Click on the FEES tab for further details.

If you need assistance on-site regarding the conference, DFK staff can be contacted at the Executive Office located in the Victory Room from Tuesday 5th October until the end of the conference on Friday 8th October.  

Please forward the link to this conference website to the other partners in your firm as well as your spouse and other guests. If you need any further information or help please contact [email protected]


The hotel for the conference is the Crowne Plaza Newcastle - Stephenson Quarter.

Please ensure to reserve your accommodation here

Room rates are;

Tuesday 05/10 - £89.00 BB Queen / £99.00 BB King

Wednesday 06/10  & Thursday 07/10 - £108.00 BB Queen / King £118.00 BB

Friday 08/10 - Queen £93.00 BB /  King £103.00 BB

Please take note of the cancellation policy on your booking confirmation. If, once you have completed your reservation, you wish to modify or cancel, contact the hotel directly for assistance.


Newcastle International Airport (NCL) : At the exit roundabout take the 2nd exit onto the A696 (The North, The South A1, Newcastle). At the next roundabout take the 4th exit onto the A1(South). Turn off the A1 at junction 74 (Newburn, Blaydon, Newcastle) At the roundabout take 2nd exit onto the A695 to the City Centre Take the B1600 (Quayside) After the Centre for Life, go under the bridge then left. Hotel on the right.

To view the hotel location please click here

Click here for the Hotel Website


Wednesday 6th    
Group Lunch 1pm - 2pm Audit, Tax, Young Professionals
Audit Group Meeting 2pm - 4.30pm Audit Group
Tax Group Meeting 2pm - 4.30pm Tax Group
Young Professionals Day 1 2pm - 5pm Young Professionals
Welcome Reception and Dinner 7pm - 11pm Delegates, Accompanying Persons, Young Professionals
Thursday 7th    
Annual Conference Day 1 9am - 1pm Delegates
Young Professionals Day 2 9am - 1pm Young Professionals
Group Lunch 1pm - 2pm Delegates, Accompanying Persons, Young Professionals
Social Activities 2pm - 5pm Delegates, Accompanying Persons, Young Professionals
Reception and Dinner 7pm-11pm Delegates, Accompanying Persons, Young Professionals
Friday 8th    
Annual Conference Day 2 9am-1pm Delegates
Young Professionals Day 3 9am-1pm Young Professionals
Group Lunch 1pm-2pm Delegates, Accompanying Persons, Young Professionals
DFK UKI AGM 1pm Invitation Only


February 6, 2020 - 09.00-17:00
Hotel Wellington, C/Velazquez 8, 28001 Madrid


Chairman: Wolfgang Sälzer, Germany

09:00- 09:10   Opening Remarks

Wolfgang Sälzer, Esche Schümann Commichau, Hamburg, Germany
Ryan Dudley, Friedman LLP, New York, USA

09:10- 09:50   Focus Spain: The Spanish Holding Company (ETVE)

  • Spains´s ETVE as a tax efficient holding vehicle for cross-border investments (into Latin America etc.)
    • Key elements

Carolina Mateo, BNFIX, Barcelona

09:50-10:30   Focus Portugal: Important Local Developments in Taxation

    • Non-habitual residents (NHR) regime – recent developments
    • Non-residents´ capital gains taxation
    • Real Estate Investment Trusts´ Regime (new)

Augusto Paulino, DFK Portugal, Lisbon

10:30- 10.50    Coffee Break

10:50- 11:30    Vacational Property held by Companies

    • Case study (Spain/Germany)
    • Motivation and pitfalls
    • Income tax, inheritance tax, wealth tax, treaty aspects

Wolfgang Sälzer, Esche Schümann Commichau, Hamburg, Germany
Pedro Avila, BNFIX, Madrid

11:30- 12.30    Disclosure of Cross-Border Tax Arrangements

    • Key facts of the EU-Directive DAC 6
    • Status of the implementation into domestic law
    • Survey within 28 EU countries
    • Impact on taxpayers and advisers

Alex Reichl, Peters Schönberger & Partner, Munich, Germany
Axel von Bredow, Peters Schönberger  Partner, Munich, Germany
Tom Adcock, Carter Backer Winter, London, UK
Eddie Murphy, Crowleys DFK, Dublin/Cork, Ireland

12:30- 13.30    Lunch

13:30- 13.55    Swiss Tax Reform

Michel Jaggi, Fidinter, Zurich, Switzerland
Christian Marty, Fidinter, Zurich, Switzerland

13:55- 15:15   VAT & Digital Economy

    • Short overview changes from 2020: B2B, B2C, supplies and services, EU and non-EU
    • Quick fixes (2020)
    • E-Commerce (2021)
    • B2B supplies (2022)
    • What will the UK do with these proposals?

Harm Jan de Boer, Alfa Accountants en Adviseurs, Wageningen, NL Janneke Speetjens, Peters Schönberger & Partner, Munich, Germany Melanie Weist, Esche Schümann Commichau, Hamburg, Germany, Thomas Adcock, Carter Backer Winter, London, UK

15:15- 15.35    Coffee Break

15:35- 16.10   Digital Tax (Income Tax)

Alex Reichl, Peters Schönberger & Partner, Munich, Germany
Ryan Dudley, Friedman LLP, New York, USA
Emma Brown, Wilson Wright LLP, London, UK
Arnaud Rudowski, Experience SNA Experts, Paris, France

16:10-16:55    Transfer Pricing FAQs for MNEs Investing in Europe
Ben Miller, Bennett Thrasher LLP, Atlanta, USA
Ragu Kannan, K. Vijayaraghavan & Assoc. LLP, Hyderabad, India

16:50-17:00    Closing Remarks

Wolfgang Sälzer, Esche Schümann Commichau, Hamburg, Germany
Ryan Dudley, Friedman LLP, New York, USA


*Agenda is subject to change





7th October

09:00 - 09:15


Annual Conference Delegates

09:15 - 09:30

RMT Welcome

Annual Conference Delegates

09.430 - 10:15


Annual Conference Delegates

10.15 – 10.45

Adam Cramer/Protiviti

Annual Conference Delegates

10:45 - 11:15

Coffee Break

All Delegates/guests

11:15 – 12.15


Keynote (Geoff Ramm)

The creator of 'Celebrity Service' and 'OMG Marketing', Geoff Ramm is an expert in highly successful marketing ideas and tailored customer experience. As a keynote speaker, he takes audiences on a journey of memorable real-life marketing stories and observations to leave minds buzzing with new ideas and to help them stand out from the competition.


Annual Conference Delegates

12.15 – 12.30

Comfort Break


12.30 - 13:00


Keynote (Geoff Ramm)

The creator of 'Celebrity Service' and 'OMG Marketing', Geoff Ramm is an expert in highly successful marketing ideas and tailored customer experience. As a keynote speaker, he takes audiences on a journey of memorable real-life marketing stories and observations to leave minds buzzing with new ideas and to help them stand out from the competition.

Annual Conference Delegates

13:00 - 14:00

Group Lunch

All delegates/guests

14:00 - 17:00

Depart Hotel for various activities

Please ensure to attend correct activity as these are sold out.


Please see a member of the executive team if you have any queries.

All delegates/guests


19:00 - 22:30


  All delegates/guests







8th October

09:00 - 09:30

Martin Sharp, DFK International

Annual Conference Delegates

09:30 – 10:00


Adam Cramer/Farzana Pabani

The Importance of Financial Skills


Annual Conference Delegates

10.00 – 10.15

Keys Finance

Annual Conference Delegates

10:15 – 10.45

Coffee Break

All Delegates

10.45 – 11.30


Annual Conference Delegates

11.30 – 13.00


Keynote (Lee Warren)

An expert in behavioural persuasion and influential communication, Lee Warren blends together psychology and sales with his background as a performer to teach others the secrets to being an outstanding business communicator. In an ever-cut-throat industry, Lee’s keynotes and workshops give business leaders the skills for making that all important impact.

Annual Conference Delegates

13.00 – 13:15

Conference Conclusion/

Firm of the Year Award


All Delegates

13.15 – 13.30


By Invitation Only

13:15 - 14:15


All Delegates

*Agenda is subject to change

Negotiation and Influencing for Accountants

Conference Outline

Negotiation is a critical skill for accountants.  Whether debating budgets with cost centre managers, negotiating with the tax authorities to argue their clients' case or persuading a client to accept an unwelcome write down, this programme will help you gain a valuable insight into your own influencing and negotiation style.  

It will enable you to develop the key skills that will allow you to effectively influence, persuade and negotiate with key people both in and outside your organisation.  You will enhance your skills, awareness and impact to better equip yourselves for roles at all levels.

Learning Objectives

  • Broaden the range of techniques for influencing different types of people
  • Understand the factors involved in persuading others, allowing participants to influence more effectively
  • Develop a clear understanding of the process and phases of negotiation and ways to build win-win solutions for all those involved in the negotiation process
  • Gain a deeper understanding of your personal negotiation style
  • Learn to play to your strengths in different contexts
  • Understand the needs and interests of all parties involved in the negotiation
  • Become confident in your negotiating and influencing power

Day 1

Welcome and introduction

What is Negotiation and Influencing?

  • An introduction to what negotiation and influencing is and the main differences between them

Preparing to Negotiate and Influence

  • The importance of planning
  • What to do before you go into a negotiation
  • Determining your walk away point
  • Understanding the best approach for the people you will be negotiating with
  • Preparations required to Influence


Day 2

Welcome and review of day 1

Communication skills

  • Challenging your preferred communication style
  • Recognising the value of an “open” approach to communication
  • Questioning and listening to really understand the position of those you need to influence

Dealing with difficult situations

  • Objections and difficulties
  • Common mistakes in negotiations
  • Aggressive negotiators
  • Resolving conflict
  • Getting people to agree


Day 3

Welcome and review of day 2

Negotiation and Influencing profile

  • Your personal style
  • Your strengths and development areas
  • Dealing with opposite styes

Putting it into practice

  • Negotiation and influencing role play



Welcome Reception/Dinner

We are looking forward to welcoming you at the Welcome Reception/Dinner. It is a great opportunity to catch up with old friends as well as network and make new connections with your fellow members.

Dress Code: Smart Casual
Time: 7pm-11pm
Location: Stephens Suite, Crowne Plaza
Delegates/Accompanying Persons/Young Professionals

Afternoon Activity
Options for the social activites are available to all Delegates/Accompanying Persons/Young Professionals.

These include;

Gin School at the Gin Bar (located in the hotel)

Clay Pigeon Shooting (transport provided)

Walking Tour of Newcastle (departing from hotel lobby)

*Places are limited on each event and will operate a waiting list once we have reached capacity

Informal Group Dinner
The group will enjoy drinks, dinner and music at The Baltic sponsored by Protiviti

Dress Code: Smart Casual
Time: 7pm-11pm
Location: Offsite - The Baltic
Delegates/Accompanying Persons/Young Professionals


Delegates are advised to check the visa regulations to find out whether they need to apply for a visa and to do so in a timely manner.

To find out if you require a visa for the UK, please visit the British embassy website for your region.

Your visa may require a letter of invitation from DFK International, to obtain this please contact [email protected] as soon as possible to ensure your visa is approved in a timely manner.

The UK weather can be quite unpredictable in October. In October, the average high-temperature slightly decreases, from an enjoyable 19°C (66.2°F) in September, to a mild 15.3°C (59.5°F). Rain is also likely.

As it is quite chilly please be sure to pack appropriate clothing. Please be sure to bring sensible footwear and a warm coat.  Golf attire will be required for those taking part in the Annual Golf Tournament. Also, please note the social activity you select may require appropriate clothing; boots, warm coats etc

COVID-19 Travel Restrictions
Please ensure you check your local and national guidelines on traveling to the UK before you commence your planning and again before you start your trip.

£300 EMEA Young Professional Delegate Fee

The 2021 Delegate fee includes:

- 6 x 1½ hr online sessions
- A free place at the DFK UK & Ireland Young Professionals Conference in Newcastle in October 2021 (excluding travel and accommodation, which firms will pay additionally).  There will be no refunds in the event that the Newcastle conference cannot take place.  

Payment should be made by bank transfer.  Please ensure the amount you pay is in £ sterling (at the prevailing rate of exchange) and that it covers the senders' (your) transaction charges so that DFK International receives the whole amount due. Please do not make any payments until you receive the invoice from DFK International.

You MUST prepay your delegate fees before attending the virtual sessions.

DFK is proud to encourage social responsibility practices.

As part of our social responsibility policy we have pledge to offset our carbon footprint when the Executive Office staff travel for DFK conferences and meetings.

We encourage DFK members to do the same when travelling to a conference.

Please see the website the Executive Office uses to offset our carbon footprint here.

Name Company
Mark Ashfield HB&O
Mr Warren Baker Wilson Wright LLP
John Brear Brown Butler
Jonathan Brownson Royce Peeling Green Limited
Mr Andy Cartwright HB&O
Caroline Cassidy DFK UKI
Helen Coombes Harrison Beale & Owen Limited
Mr Adam Cramer Wilson Wright LLP
Magda Guzy Wilson Wright LLP
Mr Robert Hampstead Landin Wilcock & Co
Mr Jordan Hayes RPG
Miss Emily Hillier Shaw Gibbs Limited
Craig Hughes Brown Butler
Mr Gareth Hunt RPG
Pete Kouset Keys Finance
Jani Labuschagne DFK International
Ms Michaela Lamb Carter Backer Winter LLP
Craig Leathley Keys Finance
Sam Lord Royce Peeling Green Limited
Jessica Mason Harrison Beale and Owen Ltd
Mr Murray McLean DSG
Mr Luke Metson CBW
Mr Andrew Moss DSG Chartered Accountants
Mrs Claire North Carter Backer Winter LLP
Peter O’Connell Shaw Gibbs
Mr Neil Raynsford Langdowns DFK Limited
Jonathan Reason CBW LLP
Miss Helen Rutter RPG
Mr Martin Sharp DFK International
Betsy Stewart Pisenti & Brinker LLP
James White Brown Butler
Peter Winter Carter Backer Winter LLP
Bill Wright DFK International



For all queries relating to the DFK EMEA 2020 Annual Conference registration, activities, logistics including changes/cancellations to your registration, please contact: 

Caroline Cassidy
DFK UK & Ireland Executive Officer; 
Email: [email protected]
Telephone: 00 353 87 904 1630