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DFK ANZ had a fantastic start at the first Thought Leadership Breakfast

On 28th March, DFK ANZ had a fantastic start at the first Thought Leadership Breakfast.

The term was coined in 1994 by Joel Kurtzman, editor-in-chief of the magazine, Strategy & Business. "Thought Leader" was used as a term for those who had business ideas that deserved attention. The term Thought Leader has been used to label proven leaders in organisations and companies. Richard Branson from Virgin is considered to be a Thought Leader as well as Mark Zuckerberg from Facebook. It is the recognition from the outside world that a company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates. DFK ANZ therefore wants to support its clients by inviting speakers, from different fields of businesses, who represent those qualities.

The first speaker was Vanessa Stoykov from EvoTV. After completing a journalism degree majoring in politics and economics from UC, Vanessa started her career as a finance journalist. She specialised in writing about institutional investing, before moving from journalism to work for funds management firms such as Zurich, Commonwealth and EquitiLink. In these roles she spanned business development, strategy and marketing. Seeing a gap in the business and finance community, Vanessa launched Evolution Media in 1999, and then eight years later, EvoTV. She was a finalist at the 2008 Telstra Young Businesswoman of the Year Awards. EvoTV, is in autumn, launching the third series of “No More Practice” where DFK participates.

DFK ANZ’s Breakfast Club on Thought Leadership will occur the last Wednesday of every second month. For more information please contact exec@dfkanz.com

- Gunilla Miranda, DFK ANZ PR Executive

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